Generational Differences In Fashion Industry Essay

Generational Differences In Fashion Industry - Essay Example The paper tells that fashion shopping priorities and habits affect both generations in the level of knowledge, interest, and reactions. Generation Y has higher priorities to fashions that make them look modern and more comfortable shifting their priorities to high-quality fashion and market changing the trend that affects affect fashion compared to the generation X. In this regard, Generation Y can get frustrated if their favorite retailer doesn't "get them" fails to meet their needs by producing a quality product and comfort fashion values. However, both generations careless in regard to environmental stores than rather the actual fashion merchandise. In addition, both generations prefer to shop their fashion at overcrowded stores. Furthermore, the types of shopping/retail environments that each of a generation might be the same if their respective behavioral consumption in conjunction and subjective outcome factors such as loyalty and satisfaction meet their demand and interests. On a broad front, despite Generational differences in the fashion Industry, Generation X do not mind fitting to normal are motivated to fit in identity compared to generation Y. However, each generation will develop or grow to meet their respective fashion and needs. Advertisement appeal for both generations would not change with the change in needs and growth as both generations would grow to share same things and needs. Generation X would prefer non-conformist and humorous advertisement. Generation Y is a career and goal driven generation.